Facebook campaigns can obviously vary in size and complexity:
- For departments who want to run a campaign but are operating with a relatively small budget, the Communications team liaises with them to manage the campaign on their behalf. E.g. work with the HR team on recruitment advertising.
- For other activities which are larger or ongoing, the Communications team manages its own campaigns.
- For other teams which tend to be larger and part of a wider fundraising campaign, a third party agency may be involved in the campaign management. Third parties are given Advertiser level access to our Facebook Business Manager account and the Communications team will liaise them with them to implement anything on the campaign which requires higher level access. The Communications team retains editorial authority over all social media activity so please do allow time for this in your production planning. To get them set up for this, please send them this URL: https://www.awcdigital.org.uk/form_asset/setting-up-partner-access-to-our-facebook-bm-account/
If you would like to run a Facebook advertising campaign, please do select the option that’s most relevant to you: